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Kirtland leaders want everyone to know “You Matter”

Photo of individual holding sign that says "You are worthy of love."

U.S. Air Force Col. Gregory Coleman, 377th Medical Group commander, holds an encouraging sign as part of a new initiative, “Don’t Give Up Movement,” at Kirtland Air Force Base, New Mexico, Nov. 27, 2019. Team Kirtland leadership engaged morning commuters at three different base gates to make sure they spread the positive reminder that “You Matter” to each person. (U.S. Air Force photo by Staff Sgt. Kimberly Nagle)

A photo of individuals holding motivational signs.

Team Kirtland leadership and Kirtland “Top 3” members hold encouraging signs at base gates during the morning inbound commute as part of their new initiative, “Don’t Give Up Movement,” at Kirtland Air Force Base, New Mexico, Nov. 27, 2019. The leaders spent the morning at three gates letting each person know that “You Matter,” by talking to them through their vehicle windows and handing out cards that included a list of helping agencies. (U.S. Air Force photo by Staff Sgt. Kimberly Nagle)

KIRTLAND AIR FORCE BASE, N.M. --